Tag: advertising sales
Dumb or Dumber: How to Handle “We Don’t Do Much Radio”
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Sales Meeting: Media Salesperson Gold – Success Stories & Referrals
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Using Spec Spots to Sell Radio Advertising
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Sales Meeting: Never Give Your Clients a Reason Not to Trust You
Sales meeting time! Hope your week is off to a great start. Normally we talk in our meetings about what to do in certain...
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
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Can We Make Talk Radio Great Again?
"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."
Bob Uecker: Lessons on How to Follow the Legacy of ‘Mr. Baseball’
“When you saw him at the ballpark, those cheeks were so plump with a smile that you could it was contagious.”
Political Talk Is Suicide For Music Radio Brands
Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.
‘The Roula & Ryan Show With Eric’ on 104.1 KRBE is the Heartbeat of Houston
They have been together for over 18 years and remain the longest-running morning show in KRBE history, and the longest-running ensemble show in Houston.