Tag: advertising sales

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

If you’re not willing to commit to every part of the process and truly put in the work, then you’re in the wrong career.

Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.

The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.

After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.