Tag: Anatomy of an Analyst

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Anatomy of An Analyst: Drew Brees

Anatomy of a Broadcaster Andy Masur Andy Masur -
"His early work is being met with mixed reviews, but what can really be expected of a guy that just stepped off the football field?"

Anatomy Of An Analyst: Alex Rodriguez

Anatomy of a Broadcaster Andy Masur Andy Masur -
"I haven’t come across too many people that tell me how great he is. More often people will say something like, why is he still on my television?"

Anatomy Of An Analyst: John McEnroe

Anatomy of a Broadcaster Andy Masur Andy Masur -
Andy Masur looks at what makes John McEnroe one of the best broadcasters in tennis.

Anatomy of an Analyst: Jeff Van Gundy & Mark Jackson

Anatomy of a Broadcaster Andy Masur Andy Masur -
The two men play off each other well, they seem to balance one another out. Calling each other out on things and eventually getting back to the game they’re watching.

Anatomy of an Analyst: Mel Kiper Jr

Columns Andy Masur Andy Masur -
"When you hear the name Mel Kiper Jr, you know it’s time for the NFL Draft."

Anatomy of an Analyst: Chris Webber

Anatomy of a Broadcaster Andy Masur Andy Masur -
"Webber has the “it” factor when it comes to being an analyst. Knowledge of the game, personality and the ability to articulate what he sees in a concise manner."

Anatomy of an Analyst: Eddie Olczyk

Anatomy of a Broadcaster Andy Masur Andy Masur -
"Olczyk appeals to all ages of fans, especially the younger ones, because he gears a lot of his analysis to the youth hockey players. Some may find it hokey, but in truth it’s great for hockey."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."