Tag: Arbitron
Radio Ratings: A Single Point of Failure
Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Brad Kelly Exiting Nielsen Audio Amid Executive Reshuffle
Kelly took the managing partner role in 2016, ascending from the role of Senior Vice President of Sales, marking the organization's first ever radio-focused executive after Nielsen purchased Arbitron in 2013.
The Face of Your Audience: Why Perception Isn’t Always Reality
In 2013, Arbitron conducted a study on radio listening which showed that over 92% of American's over the age of twelve listen to the...
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Can We Make Talk Radio Great Again?
"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."
Bob Uecker: Lessons on How to Follow the Legacy of ‘Mr. Baseball’
“When you saw him at the ballpark, those cheeks were so plump with a smile that you could it was contagious.”
Political Talk Is Suicide For Music Radio Brands
Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.
‘The Roula & Ryan Show With Eric’ on 104.1 KRBE is the Heartbeat of Houston
They have been together for over 18 years and remain the longest-running morning show in KRBE history, and the longest-running ensemble show in Houston.