Tag: Audio Business
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Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows
1,318 brands bought podcast advertising during the first quarter.
82% of Advertising Agencies Now Buying Programmatic Audio Ads, Cumulus/Westwood One Data Shows
A series of Advertiser Perception studies commissioned by Cumulus and Westwood One shows a near 2x increase in programmatic audio advertising usage compared to 2022.
AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
Triton Digital Parnters with Optable for User Identity Integration
“This collaboration is a practical step forward for audio publishers, helping them securely scale their inventory’s addressability across different demand partners.”
Audio Listening Nearing Pre-Pandemic Levels, New Edison Research Data Shows
Daily time spent listening at home continued to drop in 2024 from its 2022 peak.
There’s Light At The End of This Tunnel
The radio business is dead. Turn off the lights. Pull the plug. It's over. Finished. Done.
How many times have we heard these negative narratives...