"But we have found, by the way, the NFL to be a great partner. And they're looking to innovate constantly. I feel like it's a great American story. Because it's a great American product."
"We're going to spend a lot of time making sure the marketplace is ready for that data when it debuts and that publishers are aware of it as well and ready to be shown within that tool. That's what we're focused on right now."
The expansion features extra significance in 2026, however. Dallas is one of 16 cities in the United States, Canada, and Mexico hosting World Cup matches.