David Zaslav, chief executive officer of Warner Bros. Discovery, publicly stated last year that the entity did not need the NBA, and he recently averred that the company’s sports oeuvre is “very robust.”
"...if we can deliver scale or deliver a critical mass and maybe even include it as part of a national arrangement we’re negotiating right now, those opportunities are very intriguing."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."