Tag: Bob Lawrence
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Fighting the Urge to Throw in the Towel And Staying Positive in Radio
Today, we all recognize that “change” is an inevitable truth we all must either accept or simply throw in the towel.
The Radio Legends We Admired Growing Up
Hearing Dan Ingram play 1962’s “The Stripper Song” by David Rose every afternoon at 5pm made me smile every single time.
Research: The Good, The Bad, And the Ugly!
Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.
Sharing Your Station’s Strategy And Tactics
Many programmers and brand managers do not take the time necessary to offer true explanations of their strategy and tactics to sellers, nor are they aware of the challenges sellers face every day.
Radio Must ‘Think Different’ About Branding
One of the biggest challenges facing radio is without a doubt, the need to redefine our brands. What is our promise? So many managers...
