"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"The path forward isn’t about catching up—it’s about carving out something different, something that cuts through in ways the competitor doesn’t. Because in 2026, winning isn’t just about ratings books."
"For Troy Aikman, it’s not about the money. It's about he gets to walk around with the bragging rights to say you [Dallas Cowboys] should have did this for me."
"To sit there and criticize a bunch of guys who did something great for this country over and over again, for accepting a visit to the White House or for showing up at the State of the Union, is absolutely un-American."
"It’s always been a content business. Finally, this industry is getting smarter about it. It doesn’t matter the platform the content is consumed on. The content is always king"
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."