Tag: David Greene
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Your Body Language Says So Much
“You know what I like most about you? I like that wind blows when you move.” I’ve written about this before, but those words were...
Are We Not Selling Sports Radio Correctly?
Earlier this week, the New York Times ran an article with the headline, “To Reach Men, Advertisers Dial In To Sports Radio.” The premise...
Time is Money
Time is money. You’ve probably heard or even said this phrase, which may or may not have first been used by Thomas Edison in an...
Work Like You Just Lost Your Biggest Client
You just lost your biggest client. Totally out of the blue, and worse yet all you got was an email with no explanation. You panic,...
Remember to Say Thank You
Thank you. Two simple words that, according to a New York Daily News article in 2016, Americans say, on average, five times per day. The...
A Cold Dose of Radio Reality: Sales Remix
This week, I’m going to attempt to be the first person, I think, to ever write a column-in-a-column (this has probably been done thousands...
ABC: Always Be ‘Crootin
If you aren’t helping recruit and train new people, then you’re part of the problem. I just wanted to throw it out there and make...
Live Events Present Sales Options
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...
A Passion or a Sickness?
What in the world is wrong with us? I mean, seriously. Do you realize how many other jobs there are out there that require so...
Identifying The Decision Maker
Tell me if this one has ever happened to you. You called a restaurant and asked for the person in charge of buying the...