Tag: Digital Advertising

“Just a decade ago, digital accounted for just 25% of U.S. advertising; now it makes up 75%."

It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.

The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.

It looks like video advertising has become smarter but not wiser.

In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Talent must first understand who they are in the context of the show, what they are trying to communicate and especially in the case of mornings, the plot of their show.

Collective Heads will offer consulting services for Influencers on air, Podcast Curating and coaching, Creative Talent Coaching, and Digital Advertising.

When you think about it, the idea of retail media networks makes a lot of sense. Radio’s portability has always been a strong argument for reaching customers just prior to purchase, especially for “bricks and mortar” retailers.

The partnership was announced at the Consumer Electronic Show 2025.

He added a thank you to X CEO Linda Yaccarino and the rest of the company's advertising sales unit for "your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown."