Tag: Dr Ed Cohen

In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...

Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.

Dan’s perch at NAB gives him a clear view of the changes going on.

It looks like video advertising has become smarter but not wiser.

Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...

Make sure your 100KW signal is getting maximum credit wherever it can be heard, and the network folks will thank you for it.

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