Tag: Dr Ed Cohen

Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...

Make sure your 100KW signal is getting maximum credit wherever it can be heard, and the network folks will thank you for it.