Tag: Dr Ed Cohen
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They Say It’s Your Birthday!
This week, I’ll get a little personal and look back. If you’re reading this week’s column on the day of publication, today (August 19)...
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Nielsen Should Change or Remove Its Exempt Stations Policy
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...
‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...
Preparing Your Christmas Format Flip in July
"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."
The Radio Industry May Be the Last One Standing
At this point, radio may be in the best position of all.
Radio Doesn’t Have to Have a Cloudy Future
Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?
A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.
How to Use Nielsen to Look Through Full PPM Samples
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.