Tag: Dr Ed Cohen

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

They Say It’s Your Birthday!

Columns Dr. Ed Cohen Dr. Ed Cohen -
This week, I’ll get a little personal and look back. If you’re reading this week’s column on the day of publication, today (August 19)...

PPM: What About the Children? 

Business Dr. Ed Cohen Dr. Ed Cohen -
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...

Nielsen Should Change or Remove Its Exempt Stations Policy

Business Dr. Ed Cohen Dr. Ed Cohen -
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...

‘Outliers’ in Nielsen Audio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

Columns Dr. Ed Cohen Dr. Ed Cohen -
We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...

Preparing Your Christmas Format Flip in July

Columns Dr. Ed Cohen Dr. Ed Cohen -
"If you go early in November on a low-rated rimshot, that’s fine because the ratings were probably poor in the first place. But if you have a top three or top five AC and switching over early is hurting, you may want to think twice."

The Radio Industry May Be the Last One Standing

Columns Dr. Ed Cohen Dr. Ed Cohen -
At this point, radio may be in the best position of all.

Radio Doesn’t Have to Have a Cloudy Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
Do we have any other stories to tell that will bring broadcast radio to a top-of-mind position as one more choice in a world with so many media choices?

A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis

Columns Dr. Ed Cohen Dr. Ed Cohen -
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.

How to Use Nielsen to Look Through Full PPM Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."