Tag: Dr Ed Cohen

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Are Pro and College Sports About to Reach Their Financial Peak?

Columns Dr. Ed Cohen Dr. Ed Cohen -
What I’d like to know is whether I’m the only one becoming more and more disillusioned and trying to find better ways to spend my time?

What Does Radio Advertising Have to Prove When Every Stat Shows It Works?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?

How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable. 

How Can Commercial Radio Support College Radio?

Columns Dr. Ed Cohen Dr. Ed Cohen -
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.

It’s Time for the FCC to Consider Radical Changes in Broadcasting

Columns Dr. Ed Cohen Dr. Ed Cohen -
The scarcity argument was a product of its time, not envisioning the internet, smartphones, streaming, and podcasts. It’s time to reconsider.

Long Record of Laziness By Nielsen to News/Talk Radio Continues

Columns Dr. Ed Cohen Dr. Ed Cohen -
Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.

Nielsen Can Avoid Recent Criticism With One Simple Move

Columns Dr. Ed Cohen Dr. Ed Cohen -
Put the study out there for all of us in the industry to review and raise questions.

Nielsen Audio Meets the Kardashians

Columns Dr. Ed Cohen Dr. Ed Cohen -
I don’t know about you, but when I hear the word “enhancement”, I’m more likely to think of a Kardashian than Nielsen.

How Many Ads Are Too Many on Radio Stations?

Columns Dr. Ed Cohen Dr. Ed Cohen -
While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!

It’s Time for Radio to Fight For Its Future

Columns Dr. Ed Cohen Dr. Ed Cohen -
How do we change our medium to adapt to this new reality? Something for everyone in the business to think about.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."