Tag: Dr Ed Cohen
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Are Pro and College Sports About to Reach Their Financial Peak?
What I’d like to know is whether I’m the only one becoming more and more disillusioned and trying to find better ways to spend my time?
What Does Radio Advertising Have to Prove When Every Stat Shows It Works?
Would anyone believe the advertising sellers if we said that we don’t need to do any more research because we know advertising works?
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.
How Can Commercial Radio Support College Radio?
A station needs marketing which is a golden opportunity to use social media, it needs sales much like any noncommercial operation, and it needs promotion.
It’s Time for the FCC to Consider Radical Changes in Broadcasting
The scarcity argument was a product of its time, not envisioning the internet, smartphones, streaming, and podcasts. It’s time to reconsider.
Long Record of Laziness By Nielsen to News/Talk Radio Continues
Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.
Nielsen Can Avoid Recent Criticism With One Simple Move
Put the study out there for all of us in the industry to review and raise questions.
Nielsen Audio Meets the Kardashians
I don’t know about you, but when I hear the word “enhancement”, I’m more likely to think of a Kardashian than Nielsen.
How Many Ads Are Too Many on Radio Stations?
While it’s fair to go after some radio stations for their heavy spot loads, let’s talk about the consumer experience for online…it might be much worse!
It’s Time for Radio to Fight For Its Future
How do we change our medium to adapt to this new reality? Something for everyone in the business to think about.