Tag: Dr Ed Cohen
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To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Understanding the Nielsen Control Panel — Part 3
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it.
Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it. Do we compete well with Spotify, podcasts, and satellite?
Is the Nielsen Paper Diary on Its Death Bed?
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.
CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures
One of the big questions has been how much audience Taylor Swift added?
How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
How Radio Became a Hot Topic for The Financial Times
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”.
How to Use Underutilized Nielsen Data to Your Advantage
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.