Tag: Dr Ed Cohen

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60 Minutes Producer Henry Schuster Exits

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"I have been thinking about leaving for a while now, and when the opportunity presented itself in February, I took it."

The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

To Nielsen or Not to Nielsen, That is the Question

Columns Dr. Ed Cohen Dr. Ed Cohen -
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

Understanding the Nielsen Control Panel — Part 3

Columns Dr. Ed Cohen Dr. Ed Cohen -
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it. 

Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it.  Do we compete well with Spotify, podcasts, and satellite?

Is the Nielsen Paper Diary on Its Death Bed?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.

CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures

Columns Dr. Ed Cohen Dr. Ed Cohen -
One of the big questions has been how much audience Taylor Swift added?

How Nielsen is Still Hindered By A More Than 30-Year-Old Federal Law

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.

Is It Time For Radio to Back A Nielsen Competitor?

Columns Dr. Ed Cohen Dr. Ed Cohen -
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.

How Nielsen Defines ‘Hispanic’

Columns Dr. Ed Cohen Dr. Ed Cohen -
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.

How Radio Became a Hot Topic for The Financial Times

Columns Dr. Ed Cohen Dr. Ed Cohen -
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”. 

How to Use Underutilized Nielsen Data to Your Advantage

Columns Dr. Ed Cohen Dr. Ed Cohen -
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage. 
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The Industry According to Gary Jay, Land Shark Promotion Studio

Features 0
"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."