Tag: Dr Ed Cohen

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Reasons to Love the PPM Analysis Tool

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.

It’s Time for a Ratings Joint Industry Committee

Columns Dr. Ed Cohen Dr. Ed Cohen -
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register. 

Ratings Give You Nothing to Fear Except 3rd Grade Math

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good. 

Should Nielsen Have A Point of View?

Columns Dr. Ed Cohen Dr. Ed Cohen -
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures? 

In Nielsen Surveys, One Word Can Make All The Difference

Columns Dr. Ed Cohen Dr. Ed Cohen -
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”. 

What is a Radio Quarter Hour?

Columns Dr. Ed Cohen Dr. Ed Cohen -
This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.

AM Radio Still Has Challenges Despite Ford’s Reversal

Columns Dr. Ed Cohen Dr. Ed Cohen -
An AM tuner in every car is good, but a new law won’t fix the underlying problems.

Nielsen Will Face Many Questions With Major Methodology Changes

Columns Dr. Ed Cohen Dr. Ed Cohen -
Let’s consider the potential reasons for differences in results between the paper diary and an online version.

Why Radio Cume Matters

Columns Dr. Ed Cohen Dr. Ed Cohen -
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.

Welcome To Your Research Class

Columns Dr. Ed Cohen Dr. Ed Cohen -
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."