Tag: Dr Ed Cohen
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Reasons to Love the PPM Analysis Tool
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.
It’s Time for a Ratings Joint Industry Committee
As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register.
Ratings Give You Nothing to Fear Except 3rd Grade Math
If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good.
Should Nielsen Have A Point of View?
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures?
In Nielsen Surveys, One Word Can Make All The Difference
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”.
What is a Radio Quarter Hour?
This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.
AM Radio Still Has Challenges Despite Ford’s Reversal
An AM tuner in every car is good, but a new law won’t fix the underlying problems.
Nielsen Will Face Many Questions With Major Methodology Changes
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.
Welcome To Your Research Class
"I’ve been in this unique end of the business for so many years and if there is one thing I’m certain of, it’s that most people in the media have no idea of how audience measurement actually works."