Tag: Dr Ed Cohen
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With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
What Do Clay Travis, Mark Levin, and NPR Have in Common?
No other format has this issue at this level of magnitude.
As the Media Landscape Shifts, Should Nielsen Change, Too?
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.
What Will The Next Big Radio Study Reveal and Who Will Pay For It?
What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?
The Monthly Secret Behind PPM Ratings
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.
Audacy Executive Bonuses Come at Inopportune Time
Other radio companies may have offered similar bonus schemes in the past, but Audacy’s recent action caught my attention.
An Occasion to Talk About Radio Ratings Occasions
I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.
In Radio Ratings, The Weighting is the Hardest Part
Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.