Tag: Dr Ed Cohen
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How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.
NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry
Dan’s perch at NAB gives him a clear view of the changes going on.
Is This the Best Programmatic Video Advertising Can Do?
It looks like video advertising has become smarter but not wiser.
What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.
How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.
How to Review Nielsen Ratings Diaries From Anywhere
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.
How Radio Can Avoid Overestimating Its Audience
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...
It’s Christmas Time for Radio Stations Again!
Make sure your 100KW signal is getting maximum credit wherever it can be heard, and the network folks will thank you for it.
This Column Will Not Be Reissued
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