Tag: Dr Ed Cohen

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Lainie Fertick Promoted to New Chief Insights Officer, iHeartMedia

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"Same great gig, new title: Chief Insights Officer at iHeartMedia!"

Barrett Media’s Top 20 Advertising Executives of 2026

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"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

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“Radio changes lives when people show up, trust their teammates and serve the audience.”

Is Disney+ the First Step Toward a Super Bowl Paywall

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"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

How to Create Nielsen PPM Custom Measurement Periods

Columns Dr. Ed Cohen Dr. Ed Cohen -
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...

How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.

NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry

Business Dr. Ed Cohen Dr. Ed Cohen -
Dan’s perch at NAB gives him a clear view of the changes going on.

Is This the Best Programmatic Video Advertising Can Do?

Columns Dr. Ed Cohen Dr. Ed Cohen -
It looks like video advertising has become smarter but not wiser.

What the Future of Nielsen Radio Ratings Looks Like After Video Ratings Wars

Columns Dr. Ed Cohen Dr. Ed Cohen -
Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

How Nielsen Can Address Radio Ratings Concerns in the Wake of Natural Disasters

Columns Dr. Ed Cohen Dr. Ed Cohen -
The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

How to Review Nielsen Ratings Diaries From Anywhere

Columns Dr. Ed Cohen Dr. Ed Cohen -
Doing the review from the comfort of your office or home is a huge plus even if Nielsen will not buy lunch for virtual reviewers.

How Radio Can Avoid Overestimating Its Audience

Columns Dr. Ed Cohen Dr. Ed Cohen -
All of us who write for the radio and media trades are always looking for ideas and on occasion, we use atypical sources for...

It’s Christmas Time for Radio Stations Again!

Columns Dr. Ed Cohen Dr. Ed Cohen -
Make sure your 100KW signal is getting maximum credit wherever it can be heard, and the network folks will thank you for it.

This Column Will Not Be Reissued

Columns Dr. Ed Cohen Dr. Ed Cohen -
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...
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Barrett Media’s Top 20 Advertising Executives of 2026

BM Top 20 0
"Voters were asked to answer up to six questions and list which groups and individuals were most important to their business in exact order."

Radio Hall of Fame Class of 2026 Delivers Laughs, Tears and Gratitude in Chicago

Columns 0
“Radio changes lives when people show up, trust their teammates and serve the audience.”

Is Disney+ the First Step Toward a Super Bowl Paywall

Columns 0
"The Super Bowl is still free. Enjoy it while you can. Someday, the most expensive part of your Super Bowl party might not be the beer, the wings or the ridiculous price of guacamole."

Why College GameDay Is a Blueprint for News/Talk Radio Success

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It’s about belonging. Viewers feel like they’re part of something bigger than themselves. The best News/Talk stations create that same feeling. They become a gathering place for listeners who share common interests, concerns, passions and experiences.