Tag: Dr Ed Cohen
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Is There a Mainstream Media Bias or Is It Actually Fake News?
Where this gets more interesting is the change since 2017.
ESPN Doesn’t Eat Their Own Dog Food
As a consumer, can’t I be offered something better? And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?
An Unofficial Radio Study Through the Eyes of Gen Z
We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.
How News/Talk Radio Can Combat the All-Christmas Surge
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house.
Finding the PPM Meter in the Haystack
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Does Radio Have a Plan to Reach Gen Z?
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you create buzz?
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Money is No Longer the Driving Force for Marketers
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...
How to Get Nielsen Credit for Streaming and Social Media Videos
The technical aspects aren’t always easy.