Tag: Dr Ed Cohen

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Is There a Mainstream Media Bias or Is It Actually Fake News?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Where this gets more interesting is the change since 2017.

ESPN Doesn’t Eat Their Own Dog Food

Columns Dr. Ed Cohen Dr. Ed Cohen -
As a consumer, can’t I be offered something better?  And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?

An Unofficial Radio Study Through the Eyes of Gen Z

Columns Dr. Ed Cohen Dr. Ed Cohen -
We really need to step up if we’re going to have another generation of radio listeners, regardless of the distribution system.

How News/Talk Radio Can Combat the All-Christmas Surge

Columns Dr. Ed Cohen Dr. Ed Cohen -
While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house. 

Finding the PPM Meter in the Haystack

Columns Dr. Ed Cohen Dr. Ed Cohen -
How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.

Nielsen DDI Measurement Metric is a Ruse

Columns Dr. Ed Cohen Dr. Ed Cohen -
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.

Does Radio Have a Plan to Reach Gen Z?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo?  How would you create buzz?

Do Nielsen Survey Response Rates Still Matter?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.

Money is No Longer the Driving Force for Marketers

Columns Dr. Ed Cohen Dr. Ed Cohen -
I subscribe to probably too many publications, but if I had to cut back to just a couple, The Wall Street Journal would be...

How to Get Nielsen Credit for Streaming and Social Media Videos

Columns Dr. Ed Cohen Dr. Ed Cohen -
The technical aspects aren’t always easy.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."