Tag: Eastlan

If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.

“Quietly, we are watching radio broadcasters gracefully pivot."

What would audio look like if we had only reach and much of the data were modeled?

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...

“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."

According to the study, the greatest increase is among adults ages 25-44. The research also finds some people are cutting back on subscription audio or video services.