Tag: Eastlan

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Tucker Carlson Was Justified to Interview Iran’s President

Some act as if simply airing the thoughts of a foreign leader is “propaganda.” That’s an intellectually lazy position.

Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN

“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”

Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom

"One of the things that we wanted to do is give people permission to bet on themselves."

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

It’s been a while since I tried to explain...

How to Select Special Programming For AC Radio Stations

If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.

Eastlan Ratings Adds Services for Three Top 100 Markets

“Quietly, we are watching radio broadcasters gracefully pivot."

How Would Audio Measurement Change if Nielsen Faced Stiffer Competition?

What would audio look like if we had only reach and much of the data were modeled?

Radio Stations Should Invest in Qualitative Research

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Radio Ratings: A Single Point of Failure

Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...

Eastlan Ratings Expands Ratings Services in 3 Markets

“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."

Report Says AM-FM Listening Is Up Over the Last 6 Months

According to the study, the greatest increase is among adults ages 25-44. The research also finds some people are cutting back on subscription audio or video services.

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Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN

“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”

Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom

"One of the things that we wanted to do is give people permission to bet on themselves."

Rebuilding the Adult Contemporary Playbook

The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.