Tag: Feature

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The Future of Radio is At Stake

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"Isn’t it long overdue for us to prioritize our own interests, just as corporate radio executives have consistently done for themselves?"

Decisions With Good Intentions Can Have Unintended Consequences

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What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?

Tim Brando is Ready for the Call in a Changing Media Landscape

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"I’ve never felt better, and I don’t think I’ve ever been better at what I do."

Radio Has Forgotten Its Most Important Metric

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"The audience is telling you exactly why they’re tuning out, are you listening?"

A Branding Lesson From Pretzels, Napkins, And Coffee Mugs

Radio Ron Harrell Ron Harrell -
Pretzels, napkins, coffee mugs. What’s the big deal? The attempt to make the mundane more imaginative or the routine a bit unusual is the deal.

20 Brands In 20 Days: Reggie Rouse, V-103, Atlanta

20 Brands in 20 Days Jeff Lynn Jeff Lynn -
Before the Internet, we were the Internet for the African American community. We were music. We were gospel for inspiration. We were the newspaper, and we still are that world.

Radio Needs A Better Listener Measurement System

Columns Robby Bridges Robby Bridges -
Let’s start here: The diary system is inefficient, clunky, and unreliable compared to digital measurement.

From Internship to Mentorship – Courtney Landrum’s Morning Show Journey

Features Amy Snider Amy Snider -
The Next Martha Quinn

Research: The Good, The Bad, And the Ugly!

Columns Bob Lawrence Bob Lawrence -
Don’t be greedy in questionnaire design. The temptation is to try and ask everything you ever wanted to know.
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Decisions With Good Intentions Can Have Unintended Consequences

Columns 0
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?

Tim Brando is Ready for the Call in a Changing Media Landscape

Features 0
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."

Radio Has Forgotten Its Most Important Metric

Columns 0
"The audience is telling you exactly why they’re tuning out, are you listening?"

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Columns 0
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

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