"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."
"It’s important that I know what’s going on and keeping the people informed yet entertained. I like to be on the same level as the fans, because that’s truly what I am. A fan."
"Strategically integrating storytelling into a station’s structure proves to listeners that your channel knows the scene. That you’re willing to put in the time and effort to utilize your hired talent to prove it to the audience."
"I really try to cover the whole league. Podcasting can be a complement to television. If you feel that your team nationally is not getting enough analysis, come listen to my show."
"Music radio always grows when an individual is willing to risk a little discomfort for new music discovery. If radio wants to matter tomorrow — or today — it can’t just reflect pop culture. Radio has to create it."
"So many new bands out there, for the most part, that you see are classic rock-style tribute bands now. Unfortunately, that’s almost filling the market for that sound. You’re not seeing as many original bands of that genre."
"Haugo Broadcasting has hired Hammons for a dual on-air role in Rapid City, placing the veteran broadcaster in afternoon drive on KICK 104 while also assigning him to middays from 10 a.m. to 2 p.m. on sister station Hits 102.7."
"What ESPN is betting on isn’t a one-for-one trade in raw audience. It’s momentum. It’s trajectory. It’s cultural currency. Women’s sports are no longer a novelty — they are appointment viewing for a growing, younger, and more engaged audience."
"All these terrestrial radio hosts that haven’t carved out a digital space, they're f****d. They don't own anything. They don't own their name, image, or likeness. I’ve owned all my content since I was on the Power Pig (WFLZ) in 1992."
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."
"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."