"We’re in the premium sports business, and in addition to that, this idea that we have a premium sport that we can crown a championship on, and then it’s a great activation as well."
"Agassi, a one-time French Open winner in 1999, has worked on a very limited basis in television since his retirement from the sport following the 2006 US Open."
Upon the start of its deal to broadcast the French Open, Warner Bros. Discovery intends to make tournament coverage available on its linear television networks, the Max streaming service and Bleacher Report digital platform.