Tag: Garrett Searight

Dr. Pepper is a billion-dollar brand. And yet, no one is too big to benefit from being liked.

"We like to think we're standing up for the little people. We're standing up for people that can't stand up for themselves. I'm really proud of that. It really makes me feel like more than a radio show."

"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."

Maybe it's an early rush to judgment, but it's hard to see how he can ever surpass the promises he set out before taking over the venerable newscast.

"I got the best of both worlds. I'm in the podcast universe as the industry is evolving, and I'm still on classic terrestrial talk radio, which is my true love."

If podcasters view themselves as media disruptors, isn't it ironic they're upset that someone disrupting the space has been successful?

"It doesn't have to be the focus of the show, doesn't be the focus of your personality, doesn't have to be the focus of the audience, doesn't have to be a focus of your life. But don't ignore where millions of people are getting their news."

Big dollars and big deals are being inked in the video podcasting space. And yet, news/talk radio brands still largely don't have video strategies.

This isn't a new trick. But hearing it this past week was a good reminder of how powerful of a tool it can be.

AI on-air is coming. The only real questions are who blinks first, how audiences react, and whether anyone even cares.