Tag: Gordon Borrell
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Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows
Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.
Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."
Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."
Business Leaders Examine Radio Revenue Growth Without Political Dollars in 2025
“It’s increasingly imperative that radio must continue to proactively educate on the opportunities we bring to campaigns at all levels."
Reflecting on the 2024 BNM Summit in Washington D.C.
"Seventeen programming executives spoke at the show, and another thirteen were in the room as attendees. I was very happy about that. That doesn't happen at other shows."
Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024
"Advertisers are willing to experiment. They've got twice as many choices out there today."
Gordon Borrell, Christine Hoffman, Pete Mundo, and Greg Stocker Join the 2024 BNM Summit Lineup
The 2024 BNM Summit is now thirty six days away! We're uniting news media professionals in Washington D.C. for two-days of education, celebration, and...
Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Want Big Revenue in 2023? Think Small
"Small independent businesses under fifty employees are the best targets to find a radio budget on the increase."