Tag: Jeff Caves

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Nick Wright: Stephen A. Smith is ‘Boxed In’ with LeBron James Situation

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"LeBron wouldn’t talk to him or acknowledge him, and Michael Jordan texts with him. That’s it, that’s the whole thing. That’s the start of it."

Michelle Beadle: LeBron James, Stephen A. Smith Situation Feels Like WWE

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"LeBron James goes on there for over an hour on the very network where the dude he confronted in public also is the highest-paid guy on the network. All of it feels fake to me.”

What March Madness Can Teach News/Talk Radio Hosts About Topic Selection

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The niche topics -- AKA, the underdogs -- are (generally speaking) dead. 

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

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"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Columns Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Radio Advertising Campaigns: When to go for Reach, Frequency, or Both

Columns Jeff Caves Jeff Caves -
The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

Overcoming Sales Objections: ‘Nobody Listens to the Radio’

Columns Jeff Caves Jeff Caves -
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...

Managing Digital Advertising Clients

Columns Jeff Caves Jeff Caves -
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

Advertising Categories for News/Talk Radio

Columns Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...
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Michelle Beadle: LeBron James, Stephen A. Smith Situation Feels Like WWE

Television 0
"LeBron James goes on there for over an hour on the very network where the dude he confronted in public also is the highest-paid guy on the network. All of it feels fake to me.”

What March Madness Can Teach News/Talk Radio Hosts About Topic Selection

Columns 0
The niche topics -- AKA, the underdogs -- are (generally speaking) dead. 

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

Features 0
"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Why ESPN Bet on the NBA and Not MLB

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The NBA continues to grow its global audience, and its young, social-media-savvy fan base aligns well with ESPN’s long-term digital strategies.

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