Tag: Jim Ryan

One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.

Randy Michaels compared radio to railroads. Trains are still running, and radio stations are still playing the hits of yesterday and today. But there’s a lot less of both.

If you’re on the air and have built a relationship with your audience, are you telling your story? The more listeners know about you and the cast of your show, the more points of relatability they will have with you.

Visionaries took chances on Howard Stern, Rush Limbaugh, WFAN, and Charlamagne tha God. If those leaders had played it safe, radio’s AQH would be significantly lower today.

This is most critical during morning shows, when listeners are distracted by their routines.

Traditional media needs to excel now more than ever, and we need great leaders to take us into the future. We need to encourage and inspire those on the way up.

Scott Shannon always said, “The greatest radio stations are created on a typewriter.” Sadly, that’s an area where many stations miss the mark these days.

"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."

If you want people to think about your station or your show, you need to do big things that people will talk about.

Play what is expected from your brand, but also offer a variety that surprises.