"I was trying to figure out ways I could work with them in some like licensing way. But then I thought, '(Expletive) these guys. I don’t want to work for them. I just don’t.'”
"So we would open up one beer. Half a beer here, half a beer there in unmarked cups. Not to get drunk while we're doing the game, but more just to put him in that mindset of like we're two dudes at the bar watching the game."
Boomer Esiason never paid his radio dues by doing an overnight show in Akron. He was thrown into the deepest water and told to swim. Not only did he stay afloat, he rose to the top of his profession.
Not everyone can be #1 in Nielsen, #1 in revenue, or #1 in streaming. We all need to acknowledge the little victories along the way, not just the final destination.
When talking about accomplishments, always explain the successes with "we," not "I." It might have been your idea, or you may have done the majority of the work, but nobody will ever think less of you for sharing credit.
"When all those things come together, it just works so well. I've learned that usually a piece of content or a story that works on the radio will work on social media."
Radio was a big part of her start. Her team even enticed Frank Bell to leave his successful radio programming job to make sure radio was part of the plan.
"So we would open up one beer. Half a beer here, half a beer there in unmarked cups. Not to get drunk while we're doing the game, but more just to put him in that mindset of like we're two dudes at the bar watching the game."