For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"It always reminds me of what we hear about NCAA Basketball Final Four weekend, where up-and-coming coaches go to mingle and share resumes with high-level programs."
"The heritage of it really speaks for itself. I've learned so much about that these last few months because we've really dove into the history of the station."
"Even though I'm not a radio lifer -- I had a whole different career before radio. I think radio's so fascinating and people who have been in radio forever have the best stories."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.