Your platform does not matter. Your market does not matter. What channel number you have or radio signal you broadcast on does not matter. The only value media companies have is trust.
“I didn't go to journalism school, and I think, in a way, that gave me an advantage, because I was just this sponge. I just had an open mind, and went into it, and [continue to have] this amazing experience and journey.”
“There are a lot of people online right now spouting all sorts of things that are categorically biased. I was raised and trained in a culture where there was strict fact-checking and standards.”
The way to rise from the ashes of this burning industry is to be neutral, keep it local, stay fully staffed, and — most importantly — keep big business and political gamesmanship out of your newsroom.
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."