Tag: March Madness
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ESPN Earns Second-Most Viewed Women’s Final Four in History
"The 2026 championship audience increased 15% compared to last year’s game."
Craig Carton: Women’s College Basketball Tournament Should Not Occur During Men’s Tournament To Increase Exposure
"Baseball's already started. The men are playing. I got the NBA in the final weekend after that season. It's just too much going on for me to tell my wife and family, nah, daddy's got to watch women play basketball."
Shaquille O’Neal Announces Launch of ‘Dunkman’ League Coming to TNT Sports
"Since the NBA guys don’t have enough pride to give us, the fans, what we want in the dunk contest, all of these professional dunkers have been created."
Why Nate Burleson Is One of the Most Versatile Personalities on Television
"Burleson did what he has done at almost every turn in his broadcasting career: he flourished. There is no doubt that Burleson is on a very unique roll. Good for him, he has earned it."
Whether It’s March Madness or the Radio Business, It’s Always About the Team
When talking about accomplishments, always explain the successes with "we," not "I." It might have been your idea, or you may have done the majority of the work, but nobody will ever think less of you for sharing credit.
Why Program Directors Shoud Emulate Tom Izzo When Leading Brands
All of Izzo's methods mirror best practices for Program Directors. Replace driving ratings with winning championships and he's trying to accomplish the same things we are.
Why Sports Radio Should Lead the Fight for Nielsen Ratings Reform
"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."
Why Classic Rock Radio Should Embrace the Creative Chaos March Madness Provides
Classic Rock/Hits radio stations are arguably ahead of many other brands because we already know what the consumers want from us.
Mike Valenti: Jordan Kent’s First Four Call Was Worst Since “Boom Goes The Dynamite Kid”
"This guy. Fake voice. Pushing it. Fake enthusiasm. Bad jokes. Go away, never to be seen again. An absolute atrocity,"
High Point Student Radio Captures March Madness’ First Upset of the Tournament
"There it is. Throw on the glass slipper. It's a Cinderella story in Portland, Oregon."