Tag: March Madness
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The Future of Radio is At Stake
"Isn’t it long overdue for us to prioritize our own interests, just as corporate radio executives have consistently done for themselves?"
Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Tim Brando is Ready for the Call in a Changing Media Landscape
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
Study: March Madness Listeners More Engaged, More Likely to Make Major Purchases
March Madness listeners are also more likely to participate in fantasy sports leagues and are also 45% more likely to bet on sports, as well.
Billy Packer Should Be FOX’s Model For Greg Olsen
"Star power has always held sway in the entertainment business, but it feels like the opportunities to ascend to stardom are fading."
Ian Eagle Got 600-700 Text Messages After Final Four Announcement
"People are excited. People are happy for him. I'm glad to hear it. He's worked his tail off and it's well deserved for the long, illustrious career he's had."
Gregg Giannotti: Ian Eagle ‘Needs To Get Jim Nantz Outta There’ To Call A Super Bowl
It was announced yesterday that Jim Nantz will step aside from his duties as the voice of the Final Four for CBS, a role...
Jay Wright To Sign With CBS For College Basketball Season
Jay Wright is expected to sign with CBS for the college basketball season.
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Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Tim Brando is Ready for the Call in a Changing Media Landscape
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.