Tag: March Madness
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The Future of Radio is At Stake
"Isn’t it long overdue for us to prioritize our own interests, just as corporate radio executives have consistently done for themselves?"
Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Tim Brando is Ready for the Call in a Changing Media Landscape
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
TV Needs To Present The NCAA Tournament The Way People Follow It
"It is time for CBS and Turner Sports to catch up to where the majority of the audience is. Take the studio shows to Vegas."
How The NCAA Tournament Went From Tape Delay To TV Juggernaut
"Imagine living in the Midwest or East at the time and only getting to see the great UCLA teams of that day in the title game."
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Decisions With Good Intentions Can Have Unintended Consequences
What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?
Tim Brando is Ready for the Call in a Changing Media Landscape
"I’ve never felt better, and I don’t think I’ve ever been better at what I do."
Radio Has Forgotten Its Most Important Metric
"The audience is telling you exactly why they’re tuning out, are you listening?"
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.