Tag: Marketing

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The Return To KNBR I Never Saw Coming

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"I'm excited to be back in the game, grateful for another opportunity. I'm confident I can earn the trust of Bay Area listeners all over again. More than anything, I'm hopeful my friend Greg Papa wins the only battle that really matters."

20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

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"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

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"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

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Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

The Hidden Dangers of ‘Free’ as a Marketing Message

Columns Bob Lawrence Bob Lawrence -
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.

Advertisers Are Missing a Golden Opportunity

Industry Guest Columns BNM Staff BNM Staff -
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

Survey: One-Fourth of Radio Advertisers Expect to Increase Spending

Radio BSM Staff BSM Staff -
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

Sports Radio Can Be The Search Engine In B2B Marketing

Columns Jeff Caves Jeff Caves -
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."

Seth Resler Wants Stations To Rethink How They Find Clients

Columns Jeff Caves Jeff Caves -
"Hire someone who knows where the money is, not the promotions or supplies closet."

Consistent Messaging Matters

Columns Jason Barrett Jason Barrett -
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."

How Not to Get a Job in Sports Radio: Sales Remix

Columns Dave Greene Dave Greene -
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

Live Events Present Sales Options

Columns Dave Greene Dave Greene -
I love this time of year.  Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

Marketing The Right Message

Columns Jason Barrett Jason Barrett -
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
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20 Brands In 20 Days: Mike Street, WPGC, Washington D.C.

20 Brands in 20 Days 0
"For a while, especially with mainstream hip hop and R&B, if it was new, you could just play it and it worked. But you have to be a bit more discerning these days."

Spotify’s Skip Ahead Feature Isn’t The Threat Podcasting Thinks It Is

Columns 0
"If a single button is enough to break the relationship between a creator and an audience, then that relationship probably wasn't as strong as we thought."

38 Years After Rush Limbaugh, Is News/Talk Radio Stuck in the Past?

Columns 0
Some may interpret my conclusion as a slight against Limbaugh. Actually, it's the opposite — it's admiration for what Limbaugh built: a wildly successful format across the country. But at the same time, it feels like there hasn't been much, if any, evolution over four decades.

Lynn Barstow: Alternative Radio Programming Legend

Features 0
"The station does enjoy top of mind awareness from having that tentpole morning show. It gives us a connection to the audience that just being a music jukebox can't provide."