Tag: Marketing
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Three Lessons ESPN Taught Other Networks for Their Upcoming Carriage Disputes
"Was there anything to learn from this dispute that ESPN and other sports networks can change their approach next time? Because there will be a next time"
What Dr. Demento, NBC Sports, and Listener Marketing Have in Common
"I'm taking this week’s column to share thoughts on a few notable, completely unrelated, articles that crossed my path last week."
The Basic Truths Of Marketing: It’s Not Set It And Forget It
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.
The Hidden Dangers of ‘Free’ as a Marketing Message
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.
Advertisers Are Missing a Golden Opportunity
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."
Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Sports Radio Can Be The Search Engine In B2B Marketing
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
Seth Resler Wants Stations To Rethink How They Find Clients
"Hire someone who knows where the money is, not the promotions or supplies closet."
Consistent Messaging Matters
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."
How Not to Get a Job in Sports Radio: Sales Remix
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...