Tag: Marketing
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Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Sports Radio Can Be The Search Engine In B2B Marketing
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
Seth Resler Wants Stations To Rethink How They Find Clients
"Hire someone who knows where the money is, not the promotions or supplies closet."
Consistent Messaging Matters
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."
How Not to Get a Job in Sports Radio: Sales Remix
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...
Live Events Present Sales Options
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...