Within its second consecutive year of double-digit growth, Prime Video also garnered best-ever audience figures in P18-34, P18-49 and P25-54 demographics.
NBC Sports will broadcast the NFC North title game featuring the Detroit Lions and Minnesota Vikings this Sunday, Jan. 5 at 8:20 p.m. EST with a first-round bye and home-field advantage on the line.
"It’s hard to find someone who can authentically connect with the numbers that wants to do it on air that is willing to be molded and shaped, and it’s a challenging landscape to work in sports media..."
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."