This broadcast peaked with 24.66 million viewers during the 9 to 9:15 p.m. EST quarter hour, indicative of the highest peak audience for an NFL Wild Card game airing on Saturday night since 2022.
"Our new extended deal is guaranteed to bring fans closer to the game, players and teams they love, and keep listeners up to date on the insider information they want to hear."
Within its second consecutive year of double-digit growth, Prime Video also garnered best-ever audience figures in P18-34, P18-49 and P25-54 demographics.
NBC Sports will broadcast the NFC North title game featuring the Detroit Lions and Minnesota Vikings this Sunday, Jan. 5 at 8:20 p.m. EST with a first-round bye and home-field advantage on the line.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."