For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"Notre Dame skipping the Pop-Tarts Bowl is like Taylor Swift skipping the Grammys. It makes the event a bit less glitzy and dramatic, but the show goes on."
"The broadcast will air live on NBC, Telemundo and Peacock, and the league is leaning heavily into a mix of chart-topping names and cultural impact to open its biggest event of the year"
"We are excited to have veterans of multiple Olympics returning to serve as hosts to present the most compelling stories, news, and interviews as we take viewers from event to event throughout the Games"
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.