"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
ESPN’s coverage of the Final Four marked the most-viewed women’s national semifinals on record, garnering an average of 10.8 million viewers, which is up 138% year-over-year.
"Obviously Caitlin Clark is a very big reason for that – there’s just so much casual fan interest in her – but the viewership numbers, they don’t lie."
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."
"There’s a lot hard work ahead of us, but as we say often around here: the future belongs to those who build it, and I hope you’ll join us in that endeavor."