Tag: Nielsen Ratings

What do you think would make a great study to help the radio industry better understand where the audience is headed and what to do about it?

I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.

Weighting is done because the rating services want to reflect the population. The weighting variables should have a direct correlation with what is being measured.

As I’ve said to colleagues in the industry, Nielsen sees radio as a cash register. 

If you’re uncomfortable with ratings, I’m here to tell you that it’s really not hard. For years, I’ve said if you can add, subtract, multiply, and divide, you’re good. 

If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures? 

There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”. 

This column will attempt to demystify (or perhaps mystify) the term for radio people because it can be defined in a few different ways.

Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...

Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.