You’re no longer young and well-informed about the culture, but it doesn’t seem like a good strategy to announce that fact when you’re desperately trying to reach listeners under 50 years old.
If you’ve become used to watching shows, movies, and even sports via streaming on your smartphone, the big screen isn’t necessary except for events like the Super Bowl.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."