Tag: Perry Michael Simon
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Does Your News Audience Want the Truth, And Should You Give It to Them Anyway?
Society is better when people are better informed, but if that’s not motivation enough for you, it’s a business opportunity, too.
Major News Events and the Value of Waiting (or Shutting Up)
You do not gain anything by spreading rumors and speculation and conspiracy theories in the wake of a major news event.
Radio Hosts Shouldn’t Be So Quick to Provide Basic PR Services to Politicians
Guests who don’t want to answer your questions aren’t worth having.
How Your News Operation Can Become the Local Authority
You wanna attract an audience even though people are telling you that your medium is dead or dying? Make content that people in your market absolutely have to listen to, watch, or read.
Pick a Lane: Talk Radio Host or Political Candidate
Talk radio shouldn’t be looking at politicians or wanna-be politicians as hosts, especially when you know they plan to re-enter politics at some point.
The Lost Radio Art of Building a Community Around Your On-Air Product
Your media outlet needs to develop a closer bond with your audience and make them (and you) part of a shared community.
How Radio Professionals Know When Its Time to Hang It Up
If radio still provides you with a creative outlet and a decent salary, by all means, keep going. One day, however, you may find yourself wondering if this is all there is.
It’s Time for News Media to Freshen Up Their Emergency Plans
Be ready for anything. It’s why we do what we do.
Are The Exclusive Podcast Deals Like Joe Rogan and Spotify a Thing of the Past?
I think that, ultimately, advertising and listener donations are going to continue to be how podcast monetization works.
Is Buying a Radio or TV Station Even Feasible in 2024?
For those of you still fantasizing about picking up a radio or TV station on the cheap and putting together the programming of your dreams, how realistic do you think you’re being?