Tag: Pierre Bouvard
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NAB Show 2025 Takeaway: Radio Is Pulling Together
“There is an enthusiastic feeling here at the NAB show around Radio as one part of a greater platform of audio. - Mike McVay
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Pierre Bouvard, Chief Insights Officer for Cumulus Media and Westwood One, Still Bullish on 2024 Political Ad Dollars for Radio
As election season comes into full swing, everyone is looking to get a piece of the advertising revenue pie. E-marketer has forecast political spending...
Longtime Podcast Listeners Prefer Audio-Only Experience, New Study Shows
“YouTube is definitely the discovered platform, but it’s not a walled garden."
Podcast Audience Sizes Continually Underreported, New Study Suggests
"The podcast industry is leaving ‘ears on the table.’”
Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows
Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.
Takeaways From The 2023 BNM Summit
Barrett Media President Jason Barrett shares some of the standout moments and opportunities for improvement from last week’s BNM Summit in Nashville.
2023 BNM Summit – Day 2
"Relaying news, information, insights, and interesting perspectives shared on stage at the 2023 BNM Summit."
Pierre Bouvard, Lee Harris, Dead Horse Branding’s Rick and Melissa Caballo Join The 2023 BNM Summit Lineup
"There are many reasons to be in Nashville for the BNM Summit next month, and these four additions make a great show even greater."
Memories Are The Most Effective Sales Tool
"Our branding commercials, not price, and item or BUY NOW, generate memories influencing future purchase decisions."