Tag: Point-To-Point Marketing
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Podcast Study 2026: 81% Say Hosts Drive Listening, Offering Radio a Roadmap
"New research shows radio can strengthen audience loyalty through personalities, social media, host endorsements and exclusive content."
Podcast Study 2026 Finds Radio Reaches Podcasting’s Most Valuable Listeners
"79% of Podcast Superfans listen to local radio every week. This presents radio broadcasters with a tremendous opportunity to pull usage from these important consumers."
The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases
“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."
Point to Point Marketing, Strategic Solutions Podcast Study Finds 18% of Podcast Consumers Are Prime Prospects
"If you can move that group forward, you have the potential to significantly grow your Superfan base.”
New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
Point-to-Point Marketing, Strategic Solutions to Release Results of ‘The Podcast Study 2026’
“The first Podcast Study reinforced something we believe strongly at Point-To-Point: there is enormous opportunity to grow podcast audiences, but growth doesn’t happen by accident."
60% of Podcast Listening Spent with User’s Favorite Show, New Point-to-Point Marketing/Strategic Solutions Research Data Shows
80% of respondents said that the host is the largest factor in deciding what their favorite program is.
Podcast Listeners Want Content to Start Immediately in New Episodes, New Data Shows
“A fast start is critical for podcasters and broadcasters alike."
Toast to 10: Influential Advertising Partners Helped Shape Growth of Barrett Media
"Barrett finds countless ways to provide tools the industry can use to succeed. Ask this question again in ten years, and I am confident the number of ways will have doubled."
Meet The Leaders: Brian Phillips, Cumulus Media
"One of the things that stifles the advancement and change in the way we deliver a station's sound is the fact that we're so busy cranking it out that nobody has time to rewrite the rules."