Tag: Political Ad Spending

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Advertisers Are Missing a Golden Opportunity

Industry Guest Columns BNM Staff BNM Staff -
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

Radio to See Nearly $120 Million in Congressional Campaign Spending, New Projections Show

Business BNM Staff BNM Staff -
Chicago ($7.6 million), Cleveland ($6 million), and Washington D.C. ($5.8 million) have seen the biggest spends in the political advertising sphere in recent weeks.

72% of 2024 Political Ad Spending Will Go to TV or Radio, New Study Shows

Business BNM Staff BNM Staff -
“There really is no other medium that can move numbers with the kind of speed that you need for a political campaign.

Presidential Primary Ad Spending Already Topping $300 Million

Business BNM Staff BNM Staff -
Naturally, Iowa -- home of the first primary system -- received the bulk of the political advertising with $119.6 million spent to target caucus voters in the state.

Political Ad Spending to Reach $16B in 2024, Analysts Say

Business BNM Staff BNM Staff -
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...

New BIA Report: Political Ad Spending Up 30%

Business BNM Staff BNM Staff -
Radio receives the smallest portion at 5.4%.

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.