Tag: Political Ad Spending

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David Samson Underestimated What Radio Means to Baseball

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"We don’t need baseball on radio anymore."

Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

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People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

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"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

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"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Advertisers Are Missing a Golden Opportunity

Industry Guest Columns BNM Staff BNM Staff -
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

Radio to See Nearly $120 Million in Congressional Campaign Spending, New Projections Show

Business BNM Staff BNM Staff -
Chicago ($7.6 million), Cleveland ($6 million), and Washington D.C. ($5.8 million) have seen the biggest spends in the political advertising sphere in recent weeks.

72% of 2024 Political Ad Spending Will Go to TV or Radio, New Study Shows

Business BNM Staff BNM Staff -
“There really is no other medium that can move numbers with the kind of speed that you need for a political campaign.

Presidential Primary Ad Spending Already Topping $300 Million

Business BNM Staff BNM Staff -
Naturally, Iowa -- home of the first primary system -- received the bulk of the political advertising with $119.6 million spent to target caucus voters in the state.

Political Ad Spending to Reach $16B in 2024, Analysts Say

Business BNM Staff BNM Staff -
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...

New BIA Report: Political Ad Spending Up 30%

Business BNM Staff BNM Staff -
Radio receives the smallest portion at 5.4%.

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Why Fox News’ Ratings Slump Isn’t the Warning Sign Everyone Thinks

Columns 0
People are tired, man. And oftentimes, the most likely answer is the correct one.

FOX Sports Turned World Series Pregame Coverage Into a Championship Performance

Columns 0
"In a broadcast where every detail mattered, FOX’s production staff delivered a performance worthy of the game's biggest stage."

Major League Baseball Has a Problem, and the NFL Is Only Part of It

Columns 0
"Baseball can control whether there are baseball games to watch in 2027. If owners and players can't figure that out, they won't have to worry about the NFL stealing their audience."

Eutopia Credits Hard Work and New York Pride for SiriusXM Success

Features 0
“Once you can rock the mic in a state where you can hardly pronounce any of the towns, but you still connect with the people, you feel like you can make it anywhere, especially where you’re from."