Tag: PPM

If you air special programming or are considering a new show, think strategically about placement and tactically about promotion.

This is my exclusive interview with AI, meant to tackle the real issues facing RockTernative. Soon after the interview started, I realized AI likes to jump on its soapbox and hear itself type.

"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”

“Live and local radio is such a rare gem these days, and we’re super lucky to have a full team from top to bottom and full control of our playlist.

“Delight and surprise, we call it. It has to be a part of the format, but it's still a mainstream format. It's a mile wide, an inch deep."

You may wonder why we’d invest several hundred words to articulate a simple point. To winning brands, details matter.

“There are a couple of things that I think I've learned through it, and one is that you have to embrace the little wins along the way because we kept growing the whole time."

“I think as a day-to-day program director, I've achieved everything that I've hoped, wanted, could have dreamed to achieve."

"If building community through shared interests - common ground - is your jam, then radio is an amazing space for that."

“I've been doing this so long, and this is all about doing great local radio. I'm only as good as the people who work with me on each individual station."