Tag: Radio Business
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What the Radio Business Can Learn From the Collapse of the Magazine Industry
Nobody can argue that things are bright and sunny for radio going forward, but there’s still a business in creating audio content, whatever the medium.
Advertisers Capture an ‘Always On’ Cume for Automatic Brand Lift, Latest State of Media Study From Crowd React Media Shows
According to the findings, those surveyed show that the consumer is "always on."
Salem Media Group Executive Terry Fahy Announces Retirement
"Many people hope to look back on their careers with a sense of purpose and accomplishment. By God’s grace, that has been my experience and privilege at Salem.”
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Salem Media Group Reports 12% Revenue Decline During 2025’s 1st Quarter
Salem Media Group noted that its decline was primarily driven by a drop in the broadcast segment. That sector saw a decline of 13.6%, down to $39.8 million.
Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows
Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.
Marketron Celebrates 55th Anniversary
“While our technology and the media landscape have transformed significantly, our commitment to innovation and customer success has remained constant.”
Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."
iHeartMedia Revenue Grows 1% During 2025’s 1st Quarter
The biggest driver of that revenue increase was digital audio, as that sector increased by $38.3 million during the quarter.
Why Nielsen Rules for Digital Advertising Impressions Need a Refresher
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.