Tag: radio industry news
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A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
How Radio Can Turn Nostalgia Into Ratings and Revenue
"There is an opportunity here to tie your brand to things that bring happiness and fun into your listener’s lives."
How Music Radio Celebrated the Release of Taylor Swift’s ‘The Life of a Showgirl’
When Taylor Swift drops a new album, it's the equivalent of Christmas for many music radio stations. 'The Life of a Showgirl', Swift's new...
Hits on the Horizon: 5 Seconds of Summer, Zach Bryan, Portugal The Man, and Don Toliver
"My ear candy recommendations for this first weekend in October."
The Balancing Act for Rock and Alternative Radio
"Threading the needle between spice and smart is what separates good programming from great programming. It’s where the game is really played."
How Kristen Kurtis Became WXPN’s Morning Radio Staple
For Kristen Kurtis, radio has always been about more than just playing music. “It’s about connection,” she says. From her first student shifts at...
The Art of the Radio Rebrand: Intentional, Strategic, and Listener-First
"Whatever the reason, there has to be a reason."
Why Hot-AC Program Directors and GMs Must Replace Hype With Authenticity
"A compelling morning show, strong music mix, and meaningful giveaways don’t need to be oversold, they carry their own weight."
Why All-Christmas Radio Formats Still Deliver Huge Ratings Every Holiday Season
"If I have a basic Christmas playlist guiding principle, it’s putting the listeners’ interests ahead of my own."
Toast to 10: Barrett Media’s Plans For 2026
“Here’s what we have planned to serve our readers and partners in 2026.”