Tag: Radio

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Is Radio ‘Dead’ or ‘Dying?’

"I don’t know if the radio business is dying or not, but I know the current reality suggests we’re closer to the former than the latter."

As History Disappears, Radio Needs to Remember to Preserve Its Past

We don’t know what the future will bring, or if we have a future to worry about, but we thought we were videotaping and collecting everything in news and culture and it turns out we don’t know if we can see every Bugs Bunny cartoon.

Radio Must Be Better at Telling Its Own Story

"If the power of positivity is good enough for everyone else, why not radio? "

Kent Phillips Believes in the Power of AM/FM Radio and Has the Data From FMR Associates to Prove It

"You get this feeling that radio's dying or there's something going on. In reality, it's just been stable."

Is Market Mobility Still a Thing in Sports Radio?

Market mobility, when it existed, was the sign of a company and boss that took an interest in what came out of their listeners’ speakers.

And You Thought Radio Had It Bad…The SiriusXM Edition

In so many words, SiriusXM decided that streaming audio is a tough business if your company is not named Spotify, Apple, or Amazon.

News Talk Radio Hosts and Sports Talent Have a Tendency to Murder Pronouns

If you are the Program Director seeking to maximize the footprint of your station’s locally originated programming, start listening for pronoun abuse. It is a thing.

Radio Stations Owned By Author Stephen King to Cease Operations Later This Month

The stations have "consistently" lost money over the four decades of ownership by King, a statement from his company read.

Should Radio Be More Optimistic?

Who out there in radio is doing something new and different and can point to some success?

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."