Tag: Signal Hill Insights

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Fox Secures Multi-Year Agreement for NFL Games Broadcast in Mexico

"Mexico is a market with an enormous passion for football, and we are proud to offer fans a sizeable NFL package in the country, with a robust content experience, designed to engage audiences throughout the entire year."

Kiss-FM Midland Becomes La Lupe 103.3 With Regional Mexican Gold Format

"Rhythmic CHR B93 KZBT and Hot AC Mix 97.9 KODM stand as the only remaining current-intensive stations in the market."

Barrett Media to Introduce ‘The Mike McVay Award’ at the 2026 Barrett Media Audio Summit

"If you look around, you'll see Mike's fingerprints on thousands of radio stations and individual radio and music careers."

Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

Approaching the Summit: Cameron Hendrix, Magellan AI

"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."

Magellan AI, Signal Hill Insights Partner for Podcast Advertising Measurement

"This delivers a more accurate view on how podcast campaigns influence both perception and action.”

Is Apple Podcasts Adding Video Too Little, Too Late? Podcast Experts Weigh In

"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."

92% of Weekly Podcast Consumers Listen Rather Than Watch, New Cumulus Media/Signal Hill Insights Data Shows

"While we see yet another bump in the preference to use YouTube for podcasts, we don't see notable change in the number of weekly podcast consumers who are only watching their podcasts."

Republicans Surpass Democrats as News Podcast Consumers, New Signal Hill Insights/Triton Digital Data Shows

For years, Democrats heavily outranked Republicans as news podcast consumers. But new data from Signal Hill Insights and Triton Digital shows that it has...

The Podcast Industry Reacts to Amazon Instituting Mass Layoffs at Wondery

"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."

How YouTube Propelled Smart TVs Past Smart Speakers as a Preferred Podcast Platform

"When we look at the correlation of those smart TV users and what is the app they use most for podcasts, it's overwhelmingly YouTube."

Triton Digital to Add Survey-Based Listener Rankings to U.S. Podcast Ranker

"We are enriching the podcast information available to advertisers so they can feel confident in reaching their target audiences.” 

YouTube Popularity with Podcast Listeners Grows in 2024, Doubling Spotify and Apple Podcasts As Primary Source

"YouTube's growth underscores how video has become an integral part of the podcast experience."

Longtime Podcast Listeners Prefer Audio-Only Experience, New Study Shows

“YouTube is definitely the discovered platform, but it’s not a walled garden."

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Kiss-FM Midland Becomes La Lupe 103.3 With Regional Mexican Gold Format

"Rhythmic CHR B93 KZBT and Hot AC Mix 97.9 KODM stand as the only remaining current-intensive stations in the market."

Barrett Media to Introduce ‘The Mike McVay Award’ at the 2026 Barrett Media Audio Summit

"If you look around, you'll see Mike's fingerprints on thousands of radio stations and individual radio and music careers."

Scott Pelley’s Next Act: The Road Back Is Harder Than It Looks

Time does tend to soften even the sharpest edges. Careers have been rebuilt from tougher spots. Pelley's résumé still carries real weight.

America 250 Is a Moment That Sports Radio Was Built For

"America 250 shouldn't be viewed as another marketing campaign or corporate initiative. It should be viewed as an opportunity to remind audiences what great local sports radio does best."