Tag: Signal Hill Insights

"We prioritize events where we can connect directly with people who are facing challenges we can help solve or learn from ourselves."

"This delivers a more accurate view on how podcast campaigns influence both perception and action.”

"They have a lot of catching up to do so it’s not a given this works. But Spotify has had a series of problems fluidly monetizing video and audio, and YouTube is primarily video. Apple could be a better publisher experience, but so many people no longer use Apple for podcasts."

"While we see yet another bump in the preference to use YouTube for podcasts, we don't see notable change in the number of weekly podcast consumers who are only watching their podcasts."

For years, Democrats heavily outranked Republicans as news podcast consumers. But new data from Signal Hill Insights and Triton Digital shows that it has...

"This consolidation reflects a broader shift happening in the industry: the move away from high-cost, narrative-first podcasting toward more scalable, monetizable, and creator-driven formats."

"When we look at the correlation of those smart TV users and what is the app they use most for podcasts, it's overwhelmingly YouTube."

"We are enriching the podcast information available to advertisers so they can feel confident in reaching their target audiences.” 

"YouTube's growth underscores how video has become an integral part of the podcast experience."

“YouTube is definitely the discovered platform, but it’s not a walled garden."