Tag: Sports Advertising
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ESPN Reportedly Planning To Launch ‘Fan House’ Interactive Hub For Fans, Advertisers
"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."
Amazon Makes Major Sports Advertising Push During 2026 Upfront Season
"Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match."
The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.
Sales Meeting: Sell The Audience
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Using Spec Spots to Sell Radio Advertising
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies
I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...
Managing Digital Advertising Clients
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...
If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."
Overcoming Common Objections to Buying Sports Radio Advertising
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.
Advertising Strategy for 24/7 Businesses
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.