Tag: Sports Advertising

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ESPN President Jimmy Pitaro Notes “Difficult Decisions” as Network Begins Layoffs

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"We had to make some difficult decisions about job impacts that we will be communicating today."

NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

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"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

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"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

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"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

ESPN Reportedly Planning To Launch ‘Fan House’ Interactive Hub For Fans, Advertisers

Business John Mamola John Mamola -
"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."

Amazon Makes Major Sports Advertising Push During 2026 Upfront Season

Sports Jason Barrett Jason Barrett -
"Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match."

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Columns Dave Greene Dave Greene -
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

Sales Meeting: Sell The Audience

Columns Dave Greene Dave Greene -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies

Features Dave Greene Dave Greene -
I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...

Managing Digital Advertising Clients

Business Jeff Caves Jeff Caves -
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertising Strategy for 24/7 Businesses

Columns Jeff Caves Jeff Caves -
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.
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NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

Sports 0
"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

News 0
"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

Sports 0
"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Emmanuel Acho: ESPN Executives “Cowards” for Handling of Ryan Clark Firing

Sports 0
"If you work long enough, you will get fired regardless of your profession. But to fire a man that helped bring a show its very first Emmy award in the midst of that show is cowardly."