Tag: Sports Advertising

Browse our Latest articles!

Boogie D Departs KCJK as Cumulus Reduces Staff

0
"I just want to say thank you KC!! Thank you for rocking out with me for 7 years at 12noon for the noon mix!!"

Peter Alexander On MS NOW Show Debut: I’m an ‘Advocate For the Facts’

0
"I like to say that Americans deserve facts, not spin."

Steve O’Donnell: Goal Is NASCAR Becoming a Network “Must-Have” Property

0
"Right now I'd say, we're a nice to have sport. When you look at networks and everything, not a must have."

Classic Country Radio Returns to 92.5 Mobile Market

0
"The Classic Country format directly challenges two established country competitors in the footprint"

ESPN Reportedly Planning To Launch ‘Fan House’ Interactive Hub For Fans, Advertisers

Business John Mamola John Mamola -
"Having a solution like ESPN Fan House helps brands reach fans in those moments and provides an opportunity for deeper engagement, impact and measurement."

Amazon Makes Major Sports Advertising Push During 2026 Upfront Season

Sports Jason Barrett Jason Barrett -
"Amazon believes its data and shopping tools create advantages traditional broadcasters cannot match."

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Columns Dave Greene Dave Greene -
Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

Sales Meeting: Sell The Audience

Columns Dave Greene Dave Greene -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Using Spec Spots to Sell Radio Advertising

Business Jeff Caves Jeff Caves -
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Sales Meeting: How Radio Advertising Salespeople Should Work with Ad Agencies

Features Dave Greene Dave Greene -
I had a lot of feedback from the part of last week's sales meeting which talked about ad agencies. So, I want to cover...

Managing Digital Advertising Clients

Business Jeff Caves Jeff Caves -
One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Advertising Strategy for 24/7 Businesses

Columns Jeff Caves Jeff Caves -
With lower ad costs aimed at the audience who makes staying open late worth it, you can be ringing in the profits on the night shift.
12Page 1 of 2

Popular

Peter Alexander On MS NOW Show Debut: I’m an ‘Advocate For the Facts’

News 0
"I like to say that Americans deserve facts, not spin."

Steve O’Donnell: Goal Is NASCAR Becoming a Network “Must-Have” Property

Sports 0
"Right now I'd say, we're a nice to have sport. When you look at networks and everything, not a must have."

Classic Country Radio Returns to 92.5 Mobile Market

Music 0
"The Classic Country format directly challenges two established country competitors in the footprint"

ESPN Launches Second Season of ‘Official Visit with Rece Davis’

Sports 0
"This year we wanted to push even further — getting Rece out of the studio and into the real spaces where these coaches and players live their lives."