Sports accounted for the largest share of top genres, with seven advertisers spending the most in the category. Five advertisers made comedy their largest category, while news accounted for the remaining three.
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."
"Sports debate has always been at its best when it challenges its audience to think, question and engage. Saturday provided an opportunity to do exactly that and missed it. The Protect College Sports Act deserved a conversation, not a campaign pitch."
"The Football Tax feels like an investment. Every year, football asks fans for a little more, and every year, fans grumble. Every year, we pay it anyway."
"Netflix has spent eight months building the sports podcast portfolio. Now the NFL season will determine whether it has built a destination for sports podcasts — or simply just another collection of shows you have to pay for."
"Professional franchises don’t have to agree with a media member. They don’t have to like the questions being asked or the opinions being offered. But when a credential is pulled immediately after pointed criticism and no explanation is provided, it creates the appearance that a dissenting voice is being punished for being dissenting."
"With a potential $60 million-$65 million annual extension reportedly waiting in the wings, ESPN is clearly wanting to make a significant investment in his future. Whether you love McAfee, tolerate him or cannot stand him, there is little denying his ability to generate attention."
"When the measurement system changes every NFL season, eventually the numbers become less useful for answering the question everyone wants to know: Are more people watching?"
"There was something comforting about turning on ESPN and seeing that ticker crawling across the bottom. It told you that you were plugged into the sports world. Today, the sports world isn't waiting at the bottom of our television anymore."
"There will only ever be one Lee Corso. And for the first time, college football begins a season without him anywhere around it. That’s going to take some getting used to."
"The Highmark Stadium opener rose 5% over last year's Thursday Night Football season debut. Meanwhile, it jumped 21% above last season's full-year average of 15.33 million."